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Nov 2, 2012 5:00am EDT
. it will include cutting edge technology, clothing, and accessories for men, women, and kids. the store is expected to open in february. we are in november, holiday shopping ramps up. some retailers have decided the best way to compete with digital competitors is to go digital themselves. >> even the giants of retailing system of their biggest competition is not the store next door, but the store online. >> they know that people will be whipping out their smartphones and pulling up to see what is amazon's price. >> t greater than toys r us and target have decided to get aggressive. >> price matching, reintroducing layaway, free shipping to your home are all steps physical stores are taking to avoid being something other than a showroom for their digital rivals. >> stores do not want to be amazon's showroom this year. is something we're seeing with a variety of promotions. >> they have rented they have to pay. they need to incentivize consumers to visit the stores. >> target is utilizing qr codes for easy access to its top toys. >> you can snap a picture of the item with your phone
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